What Is SEO & How Can It Lead To More Customers For Your Business

Scenic Medias Team
March 4, 2020

SEO stands for “Search Engine Optimisation”. By definition:

“Search engine optimisation is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.”

In its simplest form, SEO means making sure that your website includes the keywords and phrases that your target audience and customers are searching for. For example, if you owned a bakery shop in Philadelphia, and after some research, you know that people are searching “Bakery Philadelphia”, “Fresh Bakery In Philadelphia” and “Cupcakes Philadelphia”, you would make sure that the content on your website includes those keywords. This will give your website the chance to appear in the search results for those keywords, thus helping people to find your business and purchase some of your delicious baked goods!

A lot of businesses are afraid of SEO, which is understandable, as it involves a lot of research, testing, and content writing. However, the benefits of it far outweigh the workload attached to it. Effective SEO can bring traffic to your website for years to come, and once the content is written and optimised, it just needs monitoring and improving based on how the search engine algorithms change.

In this blog post, we are going to give you 3 reasons outlining how Search Engine Optimisation can lead to more customers for your business in 2020. We are also going to include some of the top things your business should do to get started with SEO.

Increase in Website Traffic

Once your website ranking increases, there is a higher chance of more traffic being diverted to your web pages. The SEO goal is to improve search rankings but the business goal is to generate sales, and that requires an increase in qualified website traffic.

Better Conversion Rate

Effective SEO will help divert qualified leads to your website - those who are really interested in your business. This will help to increase your conversion rate by converting potential visitors into leads, and then into customers, thus increasing your sales!

Brand Awareness

The more often people see your business in the search engine results, the bigger chance there is that they remember your brand. This directly helps grow your brand awareness, thus making your company look trustworthy and like a thought leader/expert within your industry. Brand awareness can be measured by monitoring the increase in website traffic and clicks.

There are a few key things we recommend to implement in order to get started with SEO. We have listed them below for you:

Google My Business Listing Setup

Google My Business is a tool created to help businesses manage their online presence across the Google platform. It is great for local SEO and improves your local search rankings, helping potential customers in your local areas find your business.

Keyword Search & Analyse

Analysing your website for keywords that your target audience/customers are searching for is crucial to understanding how to target them online. It is important to identify which keywords and phrases drive the most qualified leads. You can do this by using tools such as Google search engine, performing competitor analysis and making sure to continuously optimise the content of your website.

One of the best ways to find ranking keywords for your website is to analyse the keywords your top competitors use. By performing a quick google search to see which competitors “own” the top-ranking search results, you can then use software to analyse their website link, which will give you a breakdown of all the keywords they are ranking for.

Content Improvement

Improving existing content by adding relevant keywords and phrases that will help to improve your search rankings. It also involves refreshing existing content such as blog posts in order to help them stay relevant within the search results.

On-page SEO

On-page SEO helps search engines understand your website better, and gauge if your content is relevant to people searching for information about anything online. Some of the key metrics to optimise for in regards to On-Page SEO include page titles, meta descriptions, imagery, and page content. The process involves optimising individual webpages with the objective of increasing the search rankings for the particular webpage.

We hope you now have more knowledge about what SEO is, how it can help your business get more customers and what areas you need to focus on.

Here at Scenic Medias, we offer results driven SEO services, and if you are looking for a team of experts to give your website's SEO the best chance of success, then you can schedule a free demo call below.

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