Why Your Business Needs Social Media In 2021

Scenic Medias Team
March 4, 2020

Is your business using social media? Well, if you are yet to take the plunge, then this blog post is for you! Your business needs to be using social media in 2020 and we are going to give you some reasons as to why. Stay tuned!

Every business needs customers and whether you believe it or not, your customers are using social media. It is an incredible but true fact that the average time spent on social media daily is 2 hrs 30 minutes. That is just over 10% of an entire day! You may think that social media is a place for teenagers and moms who wish to share gossip, but you may be surprised to know that is far from the truth. Social media is used by many people of all ages, genders, and parts of the world.

Many businesses do not use social media because they believe that their customers do not use it, however, you will be interested to know that this could not be further from the case. The real reason is that because they were not able to get results, they assumed that their customers were not using it. Not every social media platform is right for your business and not every social media platform will be used by your target customers. That is why you need to pick and choose wisely and really understand who your customer is, and where their attention is.

It is a fact that your business needs to be using social media in 2020, but don’t just hear it from us, here are some incredible statistics:

  • There are 3.5 billion social media users worldwide. That is roughly 46% of the population!
  • Facebook is the third-most visited website, outranked only by Google and YouTube
  • 90 million small businesses use Facebook, benefitting from Facebook's services like Pages, Groups, and Messenger
  • More than 200 million Instagrammers visit at least one business profile daily
  • More than 150 million people use Instagram Direct Messaging each month to communicate with a business
  • An average Twitter user follows at least 5 businesses.
  • 85% of small and medium businesses use Twitter to provide customer service.
  • 25% of all referral traffic that goes to popular retail websites comes from Pinterest
  • ...and many more!

Now that you know the statistics and facts about why your business needs to be using social media, here are 3 reasons as to how social media can help your business with its marketing efforts.

#1 Increased Brand Awareness

With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers.

If you think that people only connect with brands they already know on social media, then you are unfortunately wrong, considering that 60 percent of Instagram users say they discover new products on the platform.

When Absolut Vodka ran an Instagram campaign to promote its limited-edition Spark bottle, the company achieved a five-point lift in brand awareness!

*Social Media Tip- Social media giveaways are a great way to increase brand awareness of your business. It doesn’t matter whether you offer product or service, give away something for free to your social media following in exchange for a like, comment or share of your post. Facebook is the best social media network for giveaways as a lot of users tend to share content, rather than just like or comment.

#2 Increased Website Traffic

Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.

When you are able to direct your social media following towards your website or place of purchase, this is when you can achieve customers through social media and it will start to take on a significant role in your marketing strategy and revenue generation.

*Social Media Tip- Have you included your website link in the bio descriptions of your social media pages? If not, this is a really simple, yet highly effective way to drive visitors to your website. For your Facebook page, you are able to display your website link through a call to action button and for Instagram and Twitter, they allow a link placed at the top of your account in your bio description.

#3 Customer & Audience Engagement

Social networks give you the opportunity to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street.

*Social Media Tip- Facebook allows you to set up auto-responding for messaging. This means that when an inquiry is made to your Facebook page, a message can be sent back instantly explaining to the user that you have received the message and will get back to them as soon as possible. As facebook tracks the time it takes for your page to respond to direct messages (and then shows this metric to Facebook users) this will really help with making sure your response time is as quick as possible.

So, you know why you need to use social media, you know some reasons about how it can help your business, all that is left is for you to go out and promote your business!

We understand that is a lot easier said than done, so we have packages and plans dedicated to social media services.


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